A a diamond and perola or lapidado takes years to be prepared.
AND each of these jewels has his own show their value.
Account-if that Italy had a manufacturer could take up to a hundred years to produce a single flute.
A violin stradvrios required years to be manufactured.
The requests a Ferrari need to be ordered with a few years advance,
AND Note that this product has known its formatting.
Not Needless to say, the high value content, image, these products and their brand relationship with the duration time, financial value and satisfaction for the customer.
Everything What is noble and rare has its own time of ripeness.
Now imagine you launch a product on the market.
As Gets the relationship of preparation time and product?
AND more if we solve the so-called intelligent product launch?
Product Smart is one that has a large client interactivity positioned strategically responsive services, offers, and which focuses on solutions impacting.
Internet, aircraft, electronic card homebank are some examples.
If are you sure that your new product is intelligent and will produce
a high result of sale, customer satisfaction and profitability, undertakes with this product as a perola or a diamond.
In a nutshell; even aware that they are in a rapid products market worth spending the time required for the development of an intelligent product if you have sure that it will impact the market a very significant way and with high degree of permanence.
Corrects and enhances the life-cycle of this product; certainly will be long and rewarding.
This the investment is more guaranteed. The credibility of the product is superior.
Is the real difference.
See the case of the pharmaceutical industry in constant search, investing billions of annual dollars to discover a new remedy or improve the existing ones.
Take time and a lot of money to achieve good results.
Despite their prices prohibitive for most of the population, in a way clear the positive results achieved.
The research and testing are ongoing and not fear back, redirect, rethink product before its release.
IS a market that requires care, because it works directly with human life.
Vaccines with multiple functions are smart products.
But yet whether that information "indicated" in a package leaflet remedy occupies the largest space.
Pharmacies are in the path manipulation of the future of medicine smart, because produces products according to each customer's DNA.
THE the Internet is a smart product called years of research and improvement that remains. It took time.
Differentiate a product requires blood, sweat, tears, and time.
If you want to launch a smart product on the market, the product difference, product responsible, ethical, and get a positive response, think of a more intelligently and then enter this market.
Everything takes time.
Perhaps you ask as I know the formatting time required to post a smart product?
Not There is no response ready.
Will depend on their professional expertise of its managerial competence, their talent, market opportunities, information and research carried out.
We can conclude that the leads to format a product or service with high degree of benefit, the greater its multiplicity of use, durability, satisfaction, quickly and easily in use.
How much If it takes less time to format and post a larger product are the chances of a quick saturation or failure.
Because You produces products commonplace, tedious and which are abandoned by market.
Music and commercial songs are examples of common consumption.
Are posted to gain money and not significant aggregate values customers.
Many television programmes represent the commercial gain without major claims cultural or information which offer good new ideas, and remodeling valid paradigms.
Are Quick productions, so unwise products.
Doing the summary summary; the takes on the formatting
a the product will be the answers to the various requirements of its clients: status, greater life cycle, excellent cost/benefit, credibility.
A Ferrari takes time to be manufactured, but one of their responses is speed safely, differentiated technology and positioning.
A Ferrari is forever. Is a single product. a smart product.
Always There are risks in launching a new product.
THE risk is inherent in mindsets that knows focus and the
strategies product that will provide a positive response from the market.
IS why throw a smart product is task for professionals.
Wagner Jos dos Santos
Consultant marketing
wjseventos @ uol.com.br
wagnermarketing@itelefonica.com.br
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